Featured

Wedding Videography Checklist

Plan the important shots using a wedding videography checklist

Shooting the video of a wedding is a big responsibility that comes with a level of stress. The best way to reduce the stress and film everything the couple wants is to plan the shots ahead of time and have the right equipment shooting at the right resolution to capture those shots.

Talk with the participants to get a feel for the timeline of the activities and be in the right place at the right time. Keep a list of important shots with you as you shoot the wedding footage and make sure you capture everything the bride and groom expect to see.

Must-Have Wedding Shots
There is only one first kiss at the end of the ceremony. If you miss it, there is no re-do. Good planning puts you in the right place to capture these must-have moments.

Traditional wedding video shots that should be part of every wedding video include:

  • Groom waiting at altar
  • Processional with bride’s entrance
  • Reciting vows
  • First kiss as married couple
  • Recessional
  • First dance
  • Cake cutting
  • Bouquet toss

Preparation Shots
Some of the preparation shots can be captured ahead of time, but some – such as when the groom is pinning on his lapel boutonniere – require some staging or good timing.

Before the ceremony, look for these shots:

  • Bride and bridesmaids getting ready
  • Exterior shot of the church or venue
  • Interior wide shot of the church or venue
  • Altar
  • Flowers
  • Wedding program
  • Groom and ushers hanging out
  • Pinning boutonniere on groom

The Ceremony
Most wedding videographers agree that capturing the ceremony footage is the hardest part of wedding videography. If you have an assistant who can record from a second angle, you’ll get better ceremony footage – views of both the groom’s face and the bride walking down the aisle, for example.

Other aspects of shooting video of the ceremony include:

  • Guests being escorted down the aisle.
  • Guests sitting, reading programs and talking.
  • Family members entering the venue or church.
  • Father kissing the bride and handing off to groom.
  • The ceremony. Record it all if you have the space and edit later.
  • The must-have shots mentioned previously of the groom at the altar, the processional and bride’s entrance, the first kiss and the recessional.

The Reception
With the tough business of filming the ceremony over, you can relax a bit and have fun at the reception – as long as you record all the fun for posterity.

Look for these opportunities:

  • Exterior shot of reception site
  • Guests signing guest book
  • Receiving line
  • Champagne toast
  • Guests enjoying cocktail hour
  • Servers passing food
  • Ice sculpture
  • Table tags
  • Gift table
  • Wide shot of reception room
  • Close up of place settings
  • Guest favors Centerpiece
  • Blessing
  • Toasts
  • First dance of couple
  • Parent dances
  • Cake cutting
  • Bouquet toss
  • Garter removal
  • Last dance of the evening
  • The newlyweds as they exit the reception

The Unexpected
Even with a prepared list of shots, be open to unexpected opportunities to capture the mood of the day. Watch for the ring bearer and flower girl to giggle or play and capture a glance between the newlyweds, a spontaneous (or planned) group dance, or the happy tears of a parent. These emotional moments add immensely to the wedding video.

Task your assistant, if you have one, with capturing casual groupings of guests who won’t appear in the formal wedding photos and fun shots of people laughing, dancing and celebrating.

Then the fun really begins – editing all your footage down to a wedding video that is short but captures all the important, fun and tender moments of the couple’s special day.

Post originally written by Gretchen Siegchrist from www.livewire.com

Shipping Tips You Need To Know For Your E Commerce Business

Shipping Tips You Need To Know For Your E Commerce Business

Shipping is an important aspect of success in the online shopping world. E commerce giant Amazon has set customer expectations very high when it comes to shipping, and many e commerce stores have been trying their best to keep up.

Because changes keep happening on a daily basis in the world of satisfaction and shipping, here are some tips that can help you get ahead in the game.

Offer Your Customers A Speedy Delivery

Customers love to get their products fast! The faster you can get their items delivered to their door step, the better. Customers today expect to be given the two-day, next-day and same- day delivery options.

The VP of digital engagement at PointSource Greg Ng has this to say, “Right now, Amazon has set the bar with same-day shipping, whether retailers like it or not.” He also told e commerce times, “Expectations for shipping speed are rapidly changing, and retailers may need to make updates to their digital experience and backend supply chain so that they can keep up. That may mean working with third-party suppliers, distributors and technologies that can ensure a more accurate, seamless and speedy delivery process.”

Offering your customers a quick and/or low cost delivery option is where the world of e commerce heading towards. The sooner e commerce businesses can adapt to this customer requirement the better.

“While the future of shipping is uncertain, it’s obvious that higher expectations and faster delivery are here to stay,” said Ng.

Ship From Or To Your Own Store

If you’re an e commerce business that also has your own brick-and-mortar store, delivery from or to the store can be appealing to customers.

“With consumers turning to both offline and online commerce touchpoints, each channel must be relevant in unique ways to shoppers, and shipping is a huge part of that,” said Ng. “Allowing same-day or next day shipping after buying in store — or vice versa, buy online and pick up at store — is one way that we are seeing retailers update their options.”

But of course, offering this service isn’t always a simple matter, since it involves making sure that your items are made available to ship according to your customers provided timeline. This can either be on your online or offline store.

Ng also added, “This requires better logistics and supply chain data, but ultimately it could provide more value to the customer by giving them a consistent experience no matter where they shop, allowing them to make purchases in ways that are convenient to them without extra fees,”

Get Outside Help

While this option might seem unnecessary especially to e commerce retailers who are just starting out, but it is worth looking into. Use shipping services to help you with your delivery. In the long run it could be a life saver in this ever complex, ever changing and demanding world of shipping. Also, it would best be handled by professionals who have experience in the field.

You could potentially be saving a lot of time if you were to let others help you out with your delivery. With the time you have saved, you could market your business and find new customers.

Katie May the CEO of Shipping Easy said this, “By simplifying the shipping process, e-commerce retailers can concentrate on what they love most — building their business.”

With the help of a professional team, e commerce business owners can get the help of a dedicated support team. Not to mention, discounted shipping rates, instant label printing and much more.

May also told the E-Commerce Times, “If a customer is an experienced shipper with a warehouse and thousands of packages to get out the door, ShippingEasy provides full automation across everywhere they sell and every shipping carrier.”

The most important part of getting outside help with shipping is of course, saving time.

The manager of user acquisition of shipping company ShipStation had this to say, “When you don’t waste hours each day copying and pasting addresses and tracking numbers, or shipping orders one by one, you can spend a lot more time developing new products and getting the word out about your brand,”

He also added that, “Putting a scalable, automated process in early means that your success isn’t dependent on one person who holds all the shipping knowledge,” he told the E-Commerce Times. ”

 

*Post originally written by E-Commerce Times by Vivian Wagner on the 4th of October 2017

Chiropractic Treatment In Penang Improves Life Of Seniors

As the world population continue to increase, so does the number of senior citizens. Penang has a growing number of senior citizens made up of locals and expatriates who have come to retire on this beautiful island.

Penang ranked among the top 4 places to retire by Condé Nast Traveller

There’s a number of reasons that make Penang a special place for retirees and seniors. For one, it is ranked among the top 10 places to retire by Condé Nast Traveller. This makes the island a haven for retirees from developed countries as the cost of living is comparatively low and they get to enjoy a nice laid back lifestyle here.

Georgetown which is the capital of Penang also holds the number 4 spot in top cities to visit by Lonely Planet with its unique heritage buildings that is listed as a UNESCO heritage site. Foodies have also been flocking to the island as Virtual Tourist ranked Penang as the top 3 cities for street food in the world.

Needless to say, health care is an essential need for many seniors here as those who are over the age of 60 years old will begin to experience issues with walking, standing, being able to see clearly, pain in the joints, weakness, cognitive function issues and more.

Many are looking into chiropractic treatment in Penang as a feasible medical care option.

If given the choice between having to go for surgery and be on long term medication (which will cost quite a bit) as compared to regular chiropractic care and non-evasive techniques to help the body heal naturally and better, most would prefer the latter option.

While certain conditions, injuries and accidents require surgery and medication, the main point of view is to prevent injuries from happening in the first place by ensuring that seniors take better care of their health from the age of 40 onwards.

This is all part of the aging process that all of us have to go through as we age.

Before we think that we do not belong in or are even near that age group, here are some food for thought.

One study published in the Journal of Chiropractic Medicine showed the 3 most common complaints of growing older are related to balance, dizziness and neck pain.

The study was conducted on a group of 19 people who were all over the age of 40 years old that were struggling with these 3 common issues.

However, with just 8 weeks of chiropractic treatment and care, there was a clinically meaningful change and improvement in all the participants’ levels of dizziness, neck pain and balance.

Dizziness and problems with balance will eventually lead to falls which will result in bone fractures whereas neck pain may lead to headaches, migraines and stiffness.

Chiropractic care ensures a better quality of life for senior citizens

Chiropractic has been found to be extremely useful in helping seniors with multiple health concerns as it does not involve the use of drugs or surgery.

Seniors who are looking for a professional chiropractor for chiropractic treatment in Penang will not be disappointed.

It’s not only seniors who usually suffer from back pain, joint pain and aches. Many who are looking for a back pain specialist in Penang will also visit a chiropractor seeking treatment for pain relief that is related to their spine, neck, shoulder and joints.

With regular manual spinal manipulations to ensure the spine and joints are aligned, the nerves and muscles that are connected will heal properly providing fast relief and better recovery time.

Since the number of seniors is expected to rise from about 13% to over 20% of the population by the year 2050, chiropractic treatment in Penang is seen as a healthier alternative solution to treat the common conditions that are experienced by seniors in helping them to recover and providing regular checks to ensure they enjoy optimum health.

With regular chiropractic care, seniors do not need to spend a huge amount of money on surgical treatments or rely heavily on drugs and medicine for conditions that can be treated by a chiropractor.

This in turn will translate into savings in the long run as chiropractic care provides a healthier choice for them to lead a better quality of life for them to enjoy their retirement.

Influencer Marketing (All You Need To Know)

influencer Marketing (Everything You Need To Know)

Social Media Influencers

Who are social media influencers you ask? They are socially savvy individuals who know a lot on using all social media platforms to engage and send strong messages across to their followers. They can be anyone, from an Instagramer, blogger or celebrity however these people always have credibility and a niche. Social media influencers are often approached by brands to promote their products/services to their loyal followers. Often these influencers are paid and/or compensated with samples of the brands products. There are millions of social media influencers out on the web and they can be segmented further to reach specific consumers like fashion followers, foodies, travel lovers, movie fanatics and so many more.

Where to find them?

I know by now you’re probably wondering where do you find these social media influencers and how to pick the right one to promote your brand. Not to worry! There are sites like BuzzSumo and Sprout Social to help you with that.

BuzzSumo or Sprout Social?

Both websites offer 3 different plans for its users according to what they want and their business.  Sprout Social offers its first time users a 30 day free trial upon signing up whereas BuzzSumo only offers a 15 day free trial. Sprout Social is also offering plans at a cheaper price point compared to BuzzSumo. A cheaper price also comes with less options. For example, Sprout Social is charging $59 per month and only allowing one user to be accessible to manage the account when BuzzSumo is charging $20 more at $79 per month and allowing 1-5 users to manage their own accounts allowing them to save their own searches.  

Which site you choose to use really depends on your business and how big it is. If you’re just a small business and just starting out without a big budget to spend on marketing then Sprout Social is for you. However, if you’re a bigger company with a bigger budget to burn and need more than one person handling the account then BuzzSumo is the right choice for you.

Picking your influencer

Before you pick an influencer based on their follower count, think again. Yes, its great to have a social media influencer who has millions of followers however it will be no use to you if their content and what you’re selling does not match. For example, your business is selling jewellery and you approach a food blogger to talk about your bracelets. That wouldn’t work because the food bloggers followers wouldn’t be interested in your jewellery as they visit the blog to look at food. Remember to pick an influencer who represents what you’re selling. Also, another aspect to look at before picking an influencer is how they interact with their audience. Always check to see if they are interactive and often respond to their followers comments and questions. Influencers who often interact with their followers have their trust. Also, look at the influencers frequency. Look at how frequent he/she posts. This is also important as when a publisher is always posting high quality content on a regular basis, readers or followers are more likely to come back to see more or share the post with their friends.

Check out our previous blog post for MORE marketing tips!

E commerce Marketing Strategy: 5 Useful Tips

5 IMPORTANT E commerce Marketing Strategy Tips

 

Starting your own e commerce store and running it takes a lot of time and dedication. Before starting on your website, there are some research you need to do. For example, who is your target market, who your competitors are, what makes you different from your competitors and lastly design and build a website that will generate results.

A lot of e commerce businesses focuses more on the early stages of launching their business. They often forget to think about what happens after the website has been launched. If you’re already doing some marketing like paid searches and SEO (search engine optimization) and are not receiving the results you want, you might be wondering what else you could do to fuel your e commerce marketing strategy.

Here are the top 5 most important marketing strategies that we recommend that all e commerce business owners looking to step up their marketing game!

Influencer Marketing

Influencer marketing has taken over the marketing scene in 2017. This marketing tactic started to gain fame in 2013 and has only been getting more and more popular since. This is a great strategy for introducing brands to new audiences and vice versa. Also, it helps increase the desirability of a certain product.

This form of marketing is a very visual channel therefor making it the perfect strategy for e commerce businesses to use. These “influencers” often use social media platforms such as Instagram, Facebook, Twitter and YouTube to show themselves wearing or using a certain product. Showcasing products and reviews normally come hand in hand, and in this case they do. Usually after showing a certain product they will also share their personal review on the product itself, talking about its good and bad attributes.

Look for influencers who have interest in the type of products you are selling as they will have more knowledge and  passion towards your brand. These types of partnerships will feel more real and relatable.  It is also not necessary to look for mega-influencers will millions of followers, as sometimes they can be quite expensive and picky with the people they want to work with.

Check out our blog post: Influencer Marketing (All You Need To Know) 

Remarketing

Remarketing has the power to convert visitors in to buyers at a low cost! Which makes it even more appealing to e commerce businesses.

How often do you visit a website and spend some time browsing around but leave without buying anything? The reason you left without purchasing anything isn’t because you had nothing to buy. Because lets be real, we always have something to buy, whether we need it or not. *heh. Its more likely that you were interrupted by something else or wanted to know more about the product before buying.

This is where remarking comes in handy. Remarkeitng helps by re-engaging customers that were distracted or unsure to go back to your e commerce website and buy from you. There are a few ways remarkeitng can be done through. For example, triggered emails or a display of advertisements that expire after a certain time.

Conversion Rate Optimization

This particular tactic often gets neglected or set aside compared to the other more exciting marketing tactics. However, it is something all e commerce businesses should be doing on an on going basis.

What is conversion rate optimization? It is the process of testing and implementing changes to an e commerce site to improve the page’s performance. Small changes such as changing the font of the website header or rearranging the product section of your website can sometimes make a tremendous difference and gain in conversions. Conducting on going conversion rate optimization will make sure that your website is converting as many of your website visitors into potential buying customers.

The important areas of testing for your e commerce website include, mobile usability, check out process, product page improvement, menu navigation and so much more.

Offering New Customers With Incentives

One of the most effective ways of converting uninterested customers into first time buyers is to offer them incentives, or in other words a discount or something FREE like a gift with purchase. We all love free stuff, i’m not going to lie.

Converting an unsure or uninterested customer is not easy because they are unsure about trusting your brand. Regardless of if they have seen an advertisement or heard good reviews about your business, sometimes customers aren’t sure if they themselves will personally like your product once they have made a purchase and it arrives at their door step. But, once you have successfully made the first sale, it would be much easier to turn the customer into a repeat customer.

Another form of incentive you can offer customers are a referral campaign, where customers are rewarded. Offer them some form of discount for referring their friends to your store. This can be made into a two way system where the friend will also receive a discount on their first purchase. This will make long time customers feel like they are being rewarded and continue their loyalty with the brand. It will also make new customers feel like they are receiving special benefits just by being a customer with the brand. 

Integrate Reviews and User Generated Content

When it comes to e commerce businesses, customer reviews are very important. As an e commerce business, you need to do everything you can to convince users to spend money on your products without being able to see and feel them physically.

Users are not that easily fooled. They are very well aware that your e commerce website was built to sell them something. User generated content such as reviews from happy customers often work best when trying to convert an unsure customer. This is because they know that these opinions are not bias information.

In addition, reviews can also help other users who have unanswered questions or tips about a certain product or about the brand. This can ultimately persuade a customer into buy from you too.

 

 

If Retail Is Dying, Why Is Money Pouring Into Shopping Malls?

If you are one of those people who thinks America’s retail industry is doing just fine, well, there are three possibilities: You’ve been living under a rock; you think Amazon refers to a South American river; or you’re a real estate developer.

As everything from once-mighty department stores to niche clothing chains announce plans to shutter hundreds of locations, and retailers file for bankruptcies at a record pace, builders are pouring growing sums into retail projects.

Across the country, construction spending on shopping centers topped $1.6 billion in June, the largest amount since 2008 and the Great Recession. Builders have been especially busy working on malls, spending $404 million in April. In nominal terms, that’s the second highest monthly total ever according to Census data, coming in behind July 2008.

So at a time when news headlines are full of store-closings, and the internet is methodically destroying any experience that involves parking lots, fitting rooms, or cash registers, why on Earth are we still building more retail space?

First, it’s worth pointing out that this isn’t an entirely new dynamic. For the last two decades, retail development has outpaced population growth in most big metropolitan areas. That’s partly due to over-exuberance, and partly in response to evolving consumer demand and competition. Category-killing big box stores like Best Buy Co. or Bed Bath & Beyond Inc. anchored so-called power centers, increasing retail’s physical footprint while simultaneously siphoning off customers who would have bought their linens and big screen televisions from traditional department stores.

More recently, mall owners have been spending money to renovate existing properties in a bid to draw foot traffic. That often means demolishing excess space and making improvements to create room for restaurants and other attractions in a last ditch effort to prolong the life of “brick-and-mortar” retail.

“The major consideration is investment in renovation and renewal of existing assets rather than new ground-up development,” says Sam Chandan, president of Chandan Economics, in an email. “The experiential aspects of retailing and the provision of services that cannot be replicated through online sales, e.g. a dinner out, are driving investment in mall repositioning.”

There are other reasons for the higher numbers. A growing preference for building near urban centers may be inflating construction costs by forcing developers to pay more for labor and land. Markets that are thriving today might not have enough retail, while areas that supported shopping centers decades ago no longer offer retailers the same opportunities.

Taken together, though, the forces driving construction spending on shopping centers in the near-term offer a pithy reminder: Even as stores shutter, and the shift to online shopping gains steam, brick-and-mortar isn’t going to disappear all at once.

This article first appeared in Bloomberg News on 8th August 2017 written by Patrick Clark